Marc Wellness International Blog

Another study has been release about junk food advertising and it needs to be a wake up call for advertisers and the government. It is our kids future we are talking about, we need to help these kids to eat healthy - not encourage them to eat junk!!!

Here is the latest study that has been done by choice who did a Newspoll survey of 320 Australian parents  and found that:

• More than 80 per cent of parents say they have been nagged by their children for a specific food or drink as a direct result of marketing. And say their children are being enticed by advertisements, give-aways, competitions and the use of favourite characters or celebrities.
• Sugar and fat-laden treats are topping youngsters’ demands, with 90 per cent of parents saying they have been pestered for unhealthy foods, a third of them often.
• They also found 88 per cent of parents believed relentless food advertising and marketing to children were undermining their efforts to teach healthy eating habits.
• And 82 per cent called for new laws to restrict junk food advertising and marketing to children.

The stats say it all. Parents want a change, they want the best for their children and their health but it is difficult when it is a constant uphill battle with kids using PESTOR POWER to get what they want. 88% of parents believe the food marketing and advertising is undermining their efforts to teach their kids healthy eating habits.

The article also stated:

It was McDonald’s happy meals all around when Brendan Fahey celebrated his eighth birthday with dad Paul and mates Aidan O’Cleirigh and Thomas Jensen in the city yesterday. But it was the Pokemon toy rather than the food that the boys were sold on.

We have an obesity epidemic on our hands, we need to take this seriously. Do you think the junk food ads are helping us reduce the risks of our kids becoming overweight? Using advertising for junk food with characters, is no game. It is unfair and is effecting the health of our kids especially for the future. The habits our kids develop early in life will lead into the habits they keep into adolescence and adulthood.

Starting their life off with surroundings of junk food advertisements and temptations is not a smart option. Its time for advertisers and the governments worldwide to wake and realise what effect the junk food advertising and marketing is having on our children and help our families live a longer life.

 Ban the junk food ads and look after our kids health!

To read the article junk ads fuel nation of naggers click here